Exhibits: March 18-19, 2026
EVENT AMPLIFICATION AND DIGITAL MEDIA SERVICES
MAXIMIZE YOUR IMPACT ON-SITE WITH A WRAPAROUND EVENT STRATEGY
Increase the impact of your event marketing
Weave your event into your overall marketing strategy and maximize this high engagement opportunity, building touchpoints at different stages of the buyer journey.
With over half of attendees seeking out event-related content pre- and post-show, partnering with the event itself to deliver an integrated campaign means even more opportunities to engage with your target audience.
Pre-event: capture your audience’s attention
Cutting through the noise of your competitors can be tricky, especially at an in-person event. Build exposure in advance with content that associates your brand with the issues that matter most to your audience.
To make this even more effective: meet your audience through the channels they trust. The event site is the number one resource for an attendee preparing to visit an event, and targets your exposure to those who will be on-site.
On-site: build your pipeline with multiple touchpoints
Nothing builds connection quite like a face-to-face conversation. With live events increasing brand trust in over 75% of attendees, make the most of every opportunity to build a relationship with your ICP, through your booth, speaker sessions, and intelligent speed networking.
And those attention-grabbing experiences you’ve spent months preparing? On-site content creation helps extend the reach of your work, creating raw assets to be leveraged post-show.
Post-event: it’s not over…yet! Keep the conversation going
Maintaining momentum after an event is crucial to extend the impact of your work and maximize ROI. That’s why over 90% of marketers are planning to improve their event lead nurture strategy this year, with year-round engagement becoming increasingly important.
But with lean teams, this can feel like a difficult ask. It’s easier to deliver with atomized content tailored into different formats, especially when they’re seamlessly delivered on the very same event channels.