IWCE - DIGITAL MEDIA SERVICES
Event Amplification
Maximize your on-site presence with a wraparound event strategy
We know IWCE is a key moment in your marketing calendar: a chance to build your brand, reach decision makers, and show off your latest innovations.
Our Event Amplification Marketing Services -
Create demand pre-event
Create demand on-site
Keep the conversation going post-event
Let's Increase the impact of your event marketing!
Weave your event into your overall marketing strategy and maximize this high engagement opportunity, building touchpoints at different stages of the buyer journey. With over half of attendees seeking out event-related content pre- and post-show[1], partnering with the event itself to deliver an integrated campaign means even more opportunities to engage with your target audience.
Pre-event: capture your audience’s attention
Cutting through the noise of your competitors can be tricky, especially at an in-person event. Build exposure in advance with content that associates your brand with the issues that matter most to your audience. To make this even more effective: meet your audience through the channels they trust. The event site is the number one resource for an attendee preparing to visit an event[2], and targets your exposure to those who will be on-site.
On-site: build your pipeline with multiple touchpoints
Nothing builds connection quite like a face-to-face conversation. With live events increasing brand trust in over 75% of attendees[3], make the most of every opportunity to build a relationship with your ICP, through your booth, speaker sessions, and intelligent speed networking. And those attention-grabbing experiences you’ve spent months preparing? On-site content creation helps extend the reach of your work, creating raw assets to be leveraged post-show.
Post-event: it’s not over…yet! Keep the conversation going
Maintaining momentum after an event is crucial to extend the impact of your work and maximize ROI. That’s why over 90% of marketers are planning to improve their event lead nurture strategy this year[4], with year-round engagement becoming increasingly important. But with lean teams, this can feel like a difficult ask. It’s easier to deliver with atomized content tailored into different formats, especially when they’re seamlessly delivered on the very same event channels
Packages
PRE-EVENT
- Reach attendees, every time, with a targeted banner ad campaign that keeps your brand front of mind
- Capture engaging on-site short form video to provide attendees with valuable content post-show
- Cut through the noise and upgrade your Welcome Guide placement, with a dedicated landing page
The event website is attendees favourite resource to prepare for an event* (*Informa Engage, Event Marketing Report)
ON-SITE
- Align your brand with one of our key event tracks, with sponsorship of a ‘Trending In’ report
- Highlight your leader’s expertise with short-form video, captured pre-event or on-site
- Maximize the impact of your on-site session by turning it into bite-sized clips, hosted on a landing page to nurture leads post-event
77% of attendees trust a brand more after interacting face-to-face at live events** (**Freeman Trust Report)
POST-EVENT
- Create compelling content at the show that catches attention on-site and online, with a short-form interview or product demo
- Deep dive into your latest products in a 20-30 minute product preview that educates prospects on your product value
- Leverage our site and create a dedicated landing page to host your product preview
Brands are significantly more likely to be viewed positively for up to 6 months post-event** (**Freeman Trust Report)
Extend your impact
Get more ROI for your work with even more opportunities to reach your customers
Want to get started or need more information?
Download our Digital Media Guide and our team will reach out to answer any questions you may have.